Monday, May 25, 2020

Knowing Your Audience Essay example - 1351 Words

Knowing Your Audience (Your name) BCOM 275 February 07, 2012 Eileen Broyles Knowing Your Audience The collapse of the Chilean Copper Mine was covered worldwide for several weeks. Over 30 workers were trapped in a mine for well over a month. The rescue teams and US advisory team had to be very cautious when speaking to the miners, families, and news reporters. These teams had to keep in mind the different roles of the people in the audience and how they would receive the message. They also had to keep in mind the potential needs of the families of the miners and how they receive a message concerning the incident. Finally they especially had to keep in mind the potential needs of the company’s employees when receiving a†¦show more content†¦The families will benefit from an informative message letting them know what has been done, what will be done, and how it will get done. This way the families understand what is going on and can feel like they are a part of the process. Informing the family will help them feel like they are not disregar ded or unimportant which can give them a sense of calm. If the families of the miners are upset, then the miners will become upset which will cause complete chaos, and in a situation like this chaos is the last thing anyone needs. The companies’ employees are the main people affected by this incident so the message to them should be from someone responsible in the company such as an owner, ceo, president, or vice president. The employees need to know that this incident is the priority for the company and that they are involved. The message should cover the main points that are important to the employees and the organization. This message should let the employees know that they are not alone or forgotten. Making sure the employees understand that the company is involved will also insure the employees that are not trapped that they would not be of less value if they were trapped in a situation like this one. Employees need to know that they count in any situation and tha t their safety is of high regards to the company. Before any messages are delivered the speaker should make sure they are ready to cover all of theShow MoreRelatedKnowing Your Audience1009 Words   |  5 PagesKnowing Your Audience Paper and Communication Release Bridgette Smith BCOM/275 June 24, 2013 Knowing Your Audience Paper and Communication Release A company always needs to issue information to another organization or a group of people it is imperative the company knows their audience. When information regarding a accident or disaster, its important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (familiesRead MoreKnowing Your Audience Paper and Communication Release1083 Words   |  5 PagesKnowing Your Audience Paper and Communication Release Insert Name XBCOM/275 July 28th, 2013 Colette Franklin Knowing Your Audience Paper and Communication Release When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as youRead MoreBcom/275 Knowing Your Audience Essay example882 Words   |  4 PagesKnowing Your Audience and Communication Release BCOM/275 Knowing Your Audience To the family of the trapped miners I would chose to use the face-to-face approach since such a sensitive matter at hand where their family member’s lives are at risk. The considerations that you need to keep in mind when addressing the family members is that many of them are going to be frightened and scared for the safety of their family members. You will want to have all your facts and be prepared to answerRead MoreWhy Audience Is Important For Writing A Paper Essay1465 Words   |  6 Pagespaper appealing to the audience. If you don t know who the audience is it can lead to many disadvantages because you would have a lot of criticism.Also, your paper wouldnt be interesting to someone who doesn’t know much about the topic. The audience is the most important thing to worry about in writing. Sometimes you forget that you’re writing not only for your benefits but also the reader s benefits too. There are ways to show you how to appeal to and know your type o f audience. Before you canRead MoreAnalyzing Trump s Acceptance Speech Essay1351 Words   |  6 Pagesspeeches are most likely to put you to sleep, especially if you are reading them. Your eyes begin to get drowsy as they scan from one meaningless word to another, and before you know it, your mind starts to wander off topic. Unlike many politicians, Donald Trump’s Republic Nomination Acceptance speech does not make you want to have an exciting dream (Hilary Clinton’s speeches do). In order to not lull his audience to sleep, Trump utilizes rhetoric writing in his speech. Rhetoric writing focusesRead MoreDivine Roles Across Cultures Matrix Essay891 Words   |  4 PagesKnowing Your Audience Paper and Communication Release Luis R. Molina-Rodriguez BCOM 285 November 21, 2012 University of Phoenix Knowing Your Audience Paper and Communication Release To know your audience is a must or major component of communication of any kind. When you know the proper type of communication to be use and the proper information to be included in your message, will ensure that the audience will understand the message being delivered. Knowing your audience will ensure thatRead MoreLeadership And Communication : An Effective Leader1305 Words   |  6 Pagesand solutions the team is forming. KNOWING YOUR AUDIENCE In any type of communication it is important to know the audience, in which you are communicating and the preferred communication route of these audience members. In knowing your audience, you also need to know the best avenue in which you will deliver the message to your audience. Is it the face to face, email, social media, formal letter or even group presentation? Part of knowing your audience is, keeping in mind, as you deliver aRead MorePresenting Lectures On Teaching And Teaching887 Words   |  4 Pagestwo, when the instructor is preparing for the presentation, there are certain guidelines they should follow. Knowing your audience, keeping their attention, being aware of the environment, and delivering a successful lecture are a few. Knowing your audience is a universal element to teaching. Being creative is a great way to maintain your audience’s attention. Finally, make sure the audience has learned what was intended for them to learn. There are some cons to u sing power point presentations suchRead MoreQuestions On Lesson Construction Template1111 Words   |  5 Pagesjpg Today s lesson objective is: Students will identify and introduce the topic for the intended audience. Think about this for a minute. When you have to write a paper, how do you choose a topic? Sometimes a topic is given by a teacher, but other times you may be able to choose from a list or totally choose your own. How does knowing who will be reading the paper affect your choice? Open your digital notebook and describe the steps you take when choosing a topic. Link: https://pixabay.cRead MoreLetter From My Family From The Philippines Essay1092 Words   |  5 PagesTraining and development. Most people say that you need to change in order to survive in this ever changing world. A world that never stops changing but what do we need to change in a world that is already perfect for us? Is change good or bad for us? Knowing what to change and how to change it is a great factor in life (Collins, 1995). A lot of questions that needs to be answered. Answers that from my perspective is a good way of explaining my point of view. Change is doing something small at first that

Wednesday, May 6, 2020

Informative Interview For Helping Professionals Essay

Informative Interview for Helping Professionals In order to have a better understanding of what exactly an individual in the helping profession does especially one who works with children; I decided to interview the Guidance Counselor and middle school student life coordinator Rebecca Louth at Saint Patrick’s Catholic School. Saint Patrick’s is a private Catholic school grade Pre-k through 8th. Before the interview I thought I had a good understanding of what the role a guidance counselor played within a school, but this interview helped me develop a better understanding of how a guidance counselor works. It also helped me understand how the staff and faculty at a school (specifically a private school) work; their day to day tasks. School/ Work Setting Saint Patrick’s Catholic school is a private school that consists of two â€Å"schools†; the lower school which is grades PreK through 4th and middle school which is grades 5th through 8th. Tuition is approximately $15,000 per year, but they do offer financial aid and â€Å"silent scholarships.† The school is home to more than 100 staff and faculty members which consists of administration staff, teachers, teacher assistants, and supporting staff. There is four administrative staff members: The Principal, Administrative assistant, Director of the lower school, and Director of Middle School. The degree level of the staff varies majority holding Masters degrees or in pursue of bachelors or master’s degree. Admission is considered fromShow MoreRelatedInterview With A Human Service Professional1273 Words   |  6 PagesInterview With a Human Service Professional At Better Life Services, a private mental health organization located in Virginia Beach, Virginia, Otessa Gregory works as a Utilization Management Director. Mrs. Gregory began working at the Mental Health agency as a mental health aid several years ago, and is an enlightening example of a helping professional. Better Life Services was established fairly recently, in 2009 in Hampton, Virginia, and relocated several years ago. The nonprofit agency dealsRead MoreThe Experience Of A Professional Mental Health Counselor1356 Words   |  6 Pages The opportunity of talking to a Professional Mental Health Counselor was very informative on October 19, 2015, I had a chance to meet K.W. she is a License Professional Counselor in Mental Health that holds her (LCPC) for the last ten (10) years. Ms. K.W. also holds her Therapist license in the arena of counseling for the last past six (6) years were her services of care is Mental Health, and Addiction Counseling were her population is men a nd women that struggles with addiction problems andRead MoreMy Experience On Business Communications1228 Words   |  5 Pages My experience in business communications has helped me in my personal and professional life. I enjoyed being in class because I learned important things that are helping me in my college education and also in my personal life since the begging of the semester. First, I learned the importance of effectively communicating with others and the importance in planning messages in order to deliver the right messages to the right audience. For example, the impromptu presentation we made in the first fewRead MorePurpose Of Performance Appraisal Performance1130 Words   |  5 Pagesworking together (Larson, 1989). Weiss, (2001) indicated that to be productive, the performance appraisal process must contain general three steps: evaluation and job analysis, appraisal interview, and post-appraisal interview. During the first step, both the appraiser and the appraise should prepare for the interview by considering job performance, job responsibilities, and employee career goals, goals for improving performance, and problems and concerns about the job. Sometimes both the appraiserRead MoreCareer Investigation Into Psychology901 Words   |  4 Pagesall behaviour and the thoughts and feelings that make us act the way we do. They use their understanding to help people with difficulties to change their lives for the better. Skills and Qualities: I feel Psychologists should be committed to helping people transform their lives in a positive way. They should be caring, extremely patient and have excellent communications. I also feel you should have a logical, methodical approach to solving problems. Psychologists must have the intellectualRead MoreA Case Manager At Arizona Counseling And Treatment Services ( Acts )1052 Words   |  5 PagesPersonal Interview I interviewed, Ivonne Suarez, who is a case manager at Arizona Counseling and Treatment Services (ACTS). She has worked in the field for seven years, but has only worked at ACTS for seven months. Next, she has a Bachelor’s degree in criminal justice and a Master’s degree in public administration. Also, she is in the Army reserves, prior to her working at ACTS, she was active duty and was stationed all over Europe. While in the military she worked as a medical tech, and alsoRead MoreA Study On African American Family Discussions With Their Adolescent Children Regarding Family Planning And Contraception Essay1671 Words   |  7 Pagesthe situations observed and reported. The discussions regarding contraception were indirect and framed in terms of the need to avoid negative consequences of sex, the contraceptive knowledge was low, parents more often reported helping male adolescents get condoms than helping females get contraceptives, the discussions emphasized plann ing for the future over contraception, and the last frequent response was that negative attitudes toward abortion were prevalent (Akers, Borrero, Corbie-Smith, SchwarzRead MoreThe School Of Education Is Dedicated For Educating And Providing Support For Future Professionals1171 Words   |  5 Pageseducating and providing support to future professionals who wish to become an educator. UAB provides prospective teacher candidates with field experience in diverse settings to prepare them to be an effective teacher and professional after graduation. Prospective teacher candidates are assessed for their performance and effectiveness as a teacher throughout their time in the pre-TEP and TEP programs. This essay will answer four prompts that will be both informative and reflective in nature to demonstrateRead MoreCreating Your Career Plan By Henry Wadsworth873 Words   |  4 Pagesemployers with the confidence of who we are and how we can solve to problems of the department we will be hi red into. How to interpret job postings. This seminar caught my attention. I reflected after watching it. At my last job I was in charge of helping in recruitment, interviewing and onboarding people for my department. It was good to step back from thinking as the person doing the hiring and gear my mind towards being the person that is trying to show that I am the best candidate for the job.Read MoreUnderstanding The Experience Of Dominican American Women Living With Late Stage Cancer781 Words   |  4 Pagesamong their description; group themes together to find big picture; define the experience the women face; give a description and structured results of the experiences. The researchers had to maintain privacy and creditability. They recorded all interviews with the candidates; ensure them this would not affect treatment; and have another research committee review information. All names had to be removed from recordings and paperwork, instead given colors as labels. They stressed that this was voluntary

Tuesday, May 5, 2020

Metallic Hydrogen Essay Example For Students

Metallic Hydrogen Essay Hydrogen:the most abundant element in the universe. Normally it has been considered to remain anon-metal at any range of temperatures andpressures. That is, until now. Recently this year,hydrogen was changed into a metallic substance,which could conduct electricity. An experimentconducted by William J. Nellis et al. at theLawrence Livermore National Laboratoryaccomplished this feat. Hydrogen was convertedfrom a non-metallic liquid, into a liquid metal. Thelikelihood that the most abundant element in theuniverse could be converted into metallic form atsufficient pressures was first theorized in 19351,but tangible evidence has eluded scientists in theintervening decades. Metallization of hydrogenhas been the elusive Holy Grail in high-pressurephysics for many years, said Bill Nellis, one ofthree Livermore researchers involved in theproject. This is a significant contribution tocondensed matter physics because a pressure andtemperature that actually produce metallizationhave finally been discovered.2 Livermoreresearchers Sam Weir, Art Mi tchell, and BillNellis used a two-stage gas gun at Livermore tocreate enormous shock pressure on a targetcontaining liquid hydrogen cooled to 200 K (-4200 F). Sam Weir, Arthur Mitchell (a Labassociate), and Bill Nellis published the results oftheir experiments in the March 11 issue of PhysicalReview Letters under the title Metallization ofFluid Molecular Hydrogen at 140 GPa (1.4Mbar). When asked about the significance of thework, Nellis had this to say: Hydrogen makes up90 percent of the universe. Jupiter is 90 percenthydrogen and contains most of the mass in ourplanetary system. Hydrogen is very important to alot of work done at the Lab. Hydrogen in the formof deuterium and tritium isotopes is the fuel inlaser-fusion targets and how it behaves at hightemperatures and pressures is very important toNova and the National Ignition Facility.3 Bymeasuring the electrical conductivity, they foundthat metallization occurs at pressure equivalent to1.4 million times Earths atmospheric pressur e,nine times the initial density of hydrogen, and at atemperature of 30000 K (50000 F). Because ofthe high temperature, the hydrogen was a liquid. The intense pressure lasted less than amicrosecond. Optical evidence of a new phase ofhydrogen has been previously reported using anexperimental approach that involves crushingmicroscopic-sized samples of crystalline hydrogenbetween diamond anvils.4 However, metalliccharacter has not been established. Metalliccharacter is most directly established by electricalconductivity measurements which are not yetpossible in diamond anvil cells at these pressures. The Livermore teams results were surprisingbecause of their methods, the form of hydrogenused and the pressure needed to achieve the result(which was much lower than previously believed). Virtually all predictions surrounding metallichydrogen have been made for solid hydrogen atlow temperatures (around absolute zero). TheLivermore team tried a different approach. Theylooked at hydrogen in liquid form at relatively hightemperature, for which no predictions have beenmade. Some of the theorists who proposed theexistence of metallic hydrogen also believed thesubstance would remain metallic after theenormous pressures required to produce it wereremoved, and that it might also be asuperconducter.5 Additionally, solid metallichydrogen is predicted to contain a large amount ofenergy that might be released quickly as anexplosive or relatively slowly as a lightweightrocket fuel. Metallic hydrogens light weight mightalso have implications for material science. Themetallization events at Livermore occurred forsuch a brief period of time, and in such a manner,that questions about its superconducting propertiesand retention of metallic form following pressureremoval could not be an swered. The potentialuses of metallic hydrogen are fascinating tocontemplate, but they are far down the road, andweve only reached the first mile post on thatroad, said Nellis.6 Future experiments will beaimed at learning more about the dependence ofmetallization pressure on temperatures achieved inliquid hydrogen. This understanding is vital forLaboratory applications, according to Nellis, aswell as furthering collective knowledge about theinteriors of giant planets, such as Jupiter and thoserecently discovered around nearby stars.7Because hydrogen is the lightest and simplest offall elements and composes about 90% of theatoms in the visible universe, scientists have abroad spectrum of interest in its properties andphases. In the case of astrophysics, metallichydrogen is thought to exist in the interior ofJupiter and Saturn. Its presence in large planetsboth within and outside our solar system has asignificant effect on their behavior. Laser fusion,which uses isotopes of hydrogen a s targets,exerting enormous pressure on them with laserbeams, may also be influenced by research onmetallic hydrogen. A better understanding of thetemperature/pressure relationship in hydrogencould lead to higher fusion energy yields. Theexperiments at Livermore were accomplished witha two-stage gas gun. In the first stage, gunpowderis used to drive a piston down the pump tube,compressing hydrogen gas ahead of it. Squeezedto sufficient pressure, the hydrogen breaks arupture valve and accelerates a projectile downthe second stage barrel at velocities up to 7km/s(16,000 mph). The projectile generates a strongshock-wave on impact with an aluminum samplecontainer, which is cooled to 20 degrees Kelvin(-4200 F). Entering the liquid hydrogen, the shockpressure first drops, then reverberates many timesbetween parallel sapphire anvils until the finalpressure, density and temperature are reached. .u8192b135b0bbe04aa2bf87a64f4c5ed3 , .u8192b135b0bbe04aa2bf87a64f4c5ed3 .postImageUrl , .u8192b135b0bbe04aa2bf87a64f4c5ed3 .centered-text-area { min-height: 80px; position: relative; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 , .u8192b135b0bbe04aa2bf87a64f4c5ed3:hover , .u8192b135b0bbe04aa2bf87a64f4c5ed3:visited , .u8192b135b0bbe04aa2bf87a64f4c5ed3:active { border:0!important; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .clearfix:after { content: ""; display: table; clear: both; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8192b135b0bbe04aa2bf87a64f4c5ed3:active , .u8192b135b0bbe04aa2bf87a64f4c5ed3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .centered-text-area { width: 100%; position: relative ; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u8192b135b0bbe04aa2bf87a64f4c5ed3:hover .ctaButton { background-color: #34495E!important; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8192b135b0bbe04aa2bf87a64f4c5ed3 .u8192b135b0bbe04aa2bf87a64f4c5ed3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8192b135b0bbe04aa2bf87a64f4c5ed3:after { content: ""; display: block; clear: both; } READ: Chivalry in sir gawain and the green knight EssayThis reverberation produces 1/10 the temperaturethat would be created by a single shock to thesame pressure. The temperatures achieved keephydrogen in the form of molecules, rather thanletting molecules break into atoms. Because theexperiments were done at higher temperaturesthan originally predicted, the results suggest thatthe metallization pressure of hydrogen istemperature- dependent. A trigger pin in the targetproduces an electrical signal when it is struck bythe initial shock wave; this signal is used to turn onthe data recording system at the proper moment. The electrical conductivity of the hydrogen shockis then measured to determine if metallization hasoccurred. The Livermore team credited thenational laboratorys unique multidisciplinarycapabilities for making possible their success. Alot of technology was brought to bear on theexperiment, said Weir. We couldnt have done itwithout the cryogenic and computational capabilitythat exists along with the gas gun only atLivermore.8 With more extensive research, thefull potential of metallic hydrogen can be reached. The development of a metallic hydrogen is only inits primary stages. This metal can have severalimportant properties which would make it avaluable asset. Its formation was something thatmany scientistists believed they would never see intheir lifetimes. After many failed attempts, it hasfinally been achieved. But as Bill Nellis has said,Liquid metallic hydrogen turns out to be a ratherordinary metal.9 1 Coontz, Robert J. Out OfThin Air, The Sciences v. 36 (July/August 1996),p12. 2 Lipkin, Richard. The Lightest Metal in theUniverse, Science News v. 149 (April 20 1996),p250. 3 Johnston, Don. Lab Team Hits SuccessWith Metallized Hydrogen, Science v. 271(March 22 1996), p1624. 4 Coontz, Robert J. Out Of Thin Air, The Sciences v. 36(July/August 1996), p12. 5 Hensel, Friedrich andEdwards, Peter. Hydrogen: The First MetallicElement, Science v. 271 (March 22 1996),p1692. 6 Nellis, W. et al. Neutralization andElectrical Conductivity of Hydrogen, Science v. 273 (August 16 1996), p937. 7 Nellis, W. et al. Neutralization and Electrical Conductivity ofHydrogen, Science v. 273 (August 16 1996),p937. 8 Hemley, Russell and Ashcroft, Neil. Shocking States of Matter, Nature v. 380 (April25 1996), p671. 9 Geller, M.J. Just Gas,Discover v. 17 (October 1996), p21. Bibliography Coontz, Robert J. Out Of Thin Air,The Sciences v. 36 (July/August 1996), p11-12. Geller, M.J. Just Gas, Discover v. 17 (October1996), p20-21. Hemley, Russell and Ashcroft,Neil. Shocking States of Matter, Nature v. 380(April 25 1996), p671- 672. Hensel, Friedrichand Edwards, Peter. Hydrogen: The FirstMetallic Element, Science v. 271 (March 221996), p1692. Johnston, Don. Lab Team HitsSuccess With Metallized Hydrogen, Science v. 271 (March 22 1996), p1624-1625. Lipkin,Richard. The Lightest Metal in the Universe,Science News v. 149 (April 20 1996), p250-251. Nellis, W. et al. Neutralization and ElectricalConductivity of Hydrogen, Science v. 273(August 16 1996), p937-940. Rao, C. N. andEdwards, Peter. Livermores Big Guns ProduceLiquid Metallic Hydrogen, Physics Today v. 49(May 1996), p17-18. Science

Saturday, April 11, 2020

eBay Company Case

Background The eBay Company has been in existence for 18 years. The company provides an online marketing platform for used, refurbished and new products across the globe. Besides, the company offers the online money transfer service called the PayPal.Advertising We will write a custom essay sample on eBay Company Case specifically for you for only $16.05 $11/page Learn More Due to stiff competition from other online marketing companies, the growth of eBay has been unsteady since 2007. At present, eBay wishes to reclaim its lost glory as the market leader. Specifically, the company’s C.E.O Mr. Donahoe is facing the dilemma of balancing expansion and sustainability as more competitors penetrate the online marketing industry. Recommendations The first recommendation is to adopt an operation efficiency strategy to reduce cost of running the company so as to increase the net profit. Secondly, the eBay company should adopt consumer centricity strategies to tailor its products to the preference of consumers. Thirdly, the company should carry out content development and intense advertisement in the media to create awareness of its new products. Finally, the company should create a dynamic and functional team within its expansion structure to ensure sustainability of the gains made. Basis for the recommendations Operation efficiency Operational efficiency and market niche provide an indication of how well the company manages its resources, that is, how well it employs its assets to generate sales and income. It also shows the level of activity of the corporation as indicated by the turnover ratios. The level of activity for the eBay has remained relatively stable despite the threat of competition, and constant change of taste and preference. In order to stay afloat, the company should streamline its operational costs and introduce freelance marketers paid on a commission. These marketers will operate from their homes to save the comp any’s daily expenses of running its business from a central point (Aaker 31). Through implementing this proposal, the company will reduce its wage bill and seal cost loop holes. Consumer Centricity Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current channels of reaching the consumers at eBay should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The new development elements that the eBay company should incorporate include trust, liability acceptance, distribution, fair retribution process, and passing accurate information to target audience to restore confidence within these networks. This strategy will ensure that the business is sustainable. As opined by Kotler (2007), the desired awareness created in the online platform and different distribution packages is essential in sustaining online trade. For instance, the safety and security of the customer over the cyberspace trading platform have become such an important issue in determining consumer behavior (Kotler 29). Thus, introduction of a Secure Online Shopping System (SOSS) is vital towards survival of the eBay business. Secure online shopping system is a platform where consumers are able to make orders on a particular product and make payments using their credit cards. Introducing the modified SOSS platform at the eBay company will ensure the safety and security of clients interested in the company’s product. Functional team Essentially, the success of e-marketing depends on proper alignment of a functional team that is responsible for the creation of flexible and quantifiable measurement tracking tools fo r reviewing results periodically. Reflectively, the eBay company should introduce a functional team with the essential knowledge in social media and tools used in marketing via the Internet. Besides quality in service, delivery and customer satisfaction depend on the support team as indicated in the distribution channel of its competitors’ online marketing segment. Therefore, customer retention is achievable through the creation of reliable, informed, and passionate support team at eBay (Kotler and Gary 12). In addition, the plan should include a monitoring matrix that maps out potential competitors and identifies online weaknesses and strengths of the eBay clients. Moreover, the reporting criteria for the eBay business should reflect the success of marketing calendar and set periodic targets (Koufaris 216). Creation of content and advertisement Creation of content is extremely essential when dealing with internet marketing communication within the industry that eBay operates in. It is necessary to determine the online behavior of the target market before selecting the best channel for internet marketing at the eBay to minimize the issue of changed consumer preference. The new content at the eBay should be given time to enhance its online presence by constantly updating information on current product trends (Kotler and Gary 9).Advertising We will write a custom essay sample on eBay Company Case specifically for you for only $16.05 $11/page Learn More Essentially, success of brand and product management depends on a proper alignment of a functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target audience. The eBay company should realize that promotion of its products is not merely an advertising function. It should come up with both advertising campaigns and promotional strategy that is defined by the nature of the market, the size of the market, and the preference s of its customers (Koufaris 216). Alternatives, risks, and assumptions The main alternative was to adopt a highly structured and broad differentiation strategy in designing market segmentation policies.This alternative was not suggested since it aims at establishing the broadest possible mechanism for optimizing returns in the same way as the operation efficiency strategy. The risk may be the inability to dwell on specific features which make the eBay’s products unique and appealing to target clients since consumer preferences in this industry are unpredictable. Works Cited Aaker, Don. Building strong brands. New York: The Free Press, 2006. Print. Kotler, Paul. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 2007. Print. Kotler, Philip A. Gary. Marketing: an introduction, New York, NY: Pearson, 2013. Print. Koufaris, Michael. â€Å"Applying the technology acceptance model and flow theory to Online consumer behavior.† Information System ResearchJournal 3.2 (2002): 205-223. Print. This essay on eBay Company Case was written and submitted by user Carolina Glover to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 10, 2020

Americas Fascination with Entertainment essays

America's Fascination with Entertainment essays At the end of the day, the typical American turns on the television when they get home and proceeds to flip through the channels until the sight of twenty guys standing around an attractive woman catches their eye. The guys are smiling ear to ear knowing they are going to have to out do the guys standing next to them. Entertainment has changed drastically since our parents were our age. In the 1960's, the entertainment industry was very small compared to today. There was television, radio, movie theaters, and going to sporting events. Conversation between family members was a main part of entertainment back then. Today, the industry has added computers, video games, Internet, pornography, and much more. America's fascination with the entertainment industry is influenced by childhood upbringing, boredom, the need to escape from reality, violence, and advertising because people want to be captivated and the time constraints Americans place in their lives. Childhood upbringing affects the enchantment the entertainment industry plays in a person's life. Many kids today are placed in front of a television set or computer when their parents need a "babysitter." Parents use the television and computer as a way to keep their kids out of their hair when they don't have time to mess with them. According to, "56% of children ages eight through sixteen have a television in their rooms." The television in their room plays a role in how much television programs they watch unsupervised. Unsupervised television viewing allows the child to watch any program they desire. The parent needs to monitor the programs the child watches. The child could be watching adult programs with violence, nudity, adult content, and adult language. Kids are brought up in this day and age thinking when there is nothing to do, and they are bored to turn on the television. Boredom may be the force that causes the greatest fascination with ent...

Saturday, February 22, 2020

UNIT 4 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words - 4

UNIT 4 DISCUSSION BOARD - Essay Example Though Medicare and Medicaid are federally operated programs, they rely on private providers that are regulated and financed through a variety of different agencies and corporations. In contrast, the VA and military are health care systems that are run directly by the government. This difference has allowed the VA to concentrate on quality rather than quantity of services. In addition, the VA manages the system to hold regional and area managers directly responsible for the performance of the system. The private sector providers have little incentive to invest in quality such as the VAs commitment to, "purchases of health IT to track adherence to clinical guidelines or spending on education and training to improve compliance with safety protocols" (Veterans Administration, 2007, p.14). In addition, the VA has implemented the Veterans Equitable Resource Allocation (VERA) system to monitor resources and assure that they are being adequately distributed. This has developed into a highly refined system of patient classification, regional cost analysis, and produces a level of care that the private sector could benefit from to control costs while assuring quality care (National Defense Research Institute, 2005, p.3). The US Department of Defense (DoD) operates the largest health system in the US and provides medical care for active military, retirees, and civilian employees. A key difference between the DoD and the private sector is the ability to enact policies that affect their participants health while saving money. The military is able to vaccinate their members in greater numbers for diseases such as polio, measles, mumps, influenza, and varicella (Kruzel). The military policy views this as a health maintenance (and cost saving) measure, while the private sector sees this as a cost. Because the DoD operates on a fixed budget from year to year, they are forced to control costs, while the private sector is often prompted to accelerate costs to